1. Awareness Campaign
Goal: Build brand awareness and reach new audiences.
Best for: Introducing your brand or product to people for the first time.
Optimized for: Impressions or ad recall lift.
Example use: “Show my ad to as many people in Bangalore as possible.”
2. Traffic Campaign
Goal: Drive people to visit your website, app, or landing page.
Best for: Increasing website visits, blog readers, or app engagement.
Optimized for: Link clicks or landing page views.
Example use: “Get people to visit my digital marketing portfolio website.”
3. Engagement Campaign
Goal: Get more engagement on your posts or page.
Best for: Boosting likes, comments, shares, and event responses.
Optimized for: Post engagement, video views, or page follows.
Example use: “Promote my Instagram reel to get more views and followers.”
4. Leads Campaign
Goal: Generate leads directly from Meta platforms.
Best for: Getting sign-ups, inquiries, or contact info without users leaving Facebook/Instagram.
Optimized for: Instant forms, calls, or messages.
Example use: “Collect leads for my digital marketing course using an instant form.”
5. App Promotion Campaign
Goal: Get people to install or engage with your mobile app.
Best for: App-based businesses (e.g., e-commerce apps, fitness apps).
Optimized for: App installs or in-app events.
Example use: “Get users to install my shopping app.”
6. Sales Campaign
Goal: Drive purchases, conversions, or sales on your website or app.
Best for: E-commerce or service-based businesses ready to sell.
Optimized for: Purchases, add-to-cart, or checkout completions.
Example use: “Show my ad to people most likely to buy my online marketing course.”